1962, the year was tense and everyone was pushing new boundaries. Musical Artists were no exception to this effort. Memphis Slim released an album entitled “Bawdy Blues“ and upon that album a single entitled “IF YOU SEE KAY”. Since that time that song has been covered by Aerosmith, April Wine, and The Script. Every artist rehashing the art that was created by an original and hoping to bring new life into something long forgotten by the multitudes and doing the original artist’s work only a fraction of credit it is due.
I often think of wine as an art form to be enjoyed listening to jazz and blues while gazing at a masterpiece worthy of adoration. When the arts can collide, you often find a wonderful surprise that takes your breath away and brings your heart into tune with life. Recently, I experienced this rare phenomenon; I looked upon what must be one of the most atrocious labels I have ever seen and read the name of the wine from the label, “If You See Kay”. Having never heard of the song before, I was taken aback and decided from that initial impression that this was a bad bottle. I had to force myself to take my own advice “to shut up and taste the juice.”
Luckily, I did just that and found within one of the world’s worst wine marketing packages a shocking surprise blend of Italian Cabernet Sauvignon, Petite Verdot, and Primotivo. This wine’s aromas were intoxicating with brilliant black fruit and light cherries carried upon a rift of vanilla. Upon the fore of my tongue the jammy sensation of fresh black berries and black cherries were riding on a bed of vanilla enveloping the tongue by mid palate with velvet and anise cascading into a silky finish of rich cocoa layers and brilliant white pepper sensations. The grand finale would have to be my eyes rolling back in my head as I reached out to caress that beautiful wine’s hideous bottle and pour myself another glass.
So, just as Memphis Slim caused a stir in the music industry back in his day, this wine is causing a bit of a stir in the wine industry that emphasizes that we must look beyond the label, or the skin and take what is inside for the value it inherently is. My best advice today is to kick back, pop the cork and cast the aspersions and prejudices we have against things we find different, or offensive and get to know the wine and the people in your life.