Choosing a wine…

One of the difficulties of working with wine on a daily basis is to prevent becoming a wine snob. Every day I hear people come in seeking advice and help with a wine-food pairing, or a hostess gift professing to be ignorant about wine and not a connoisseur of wines. I quickly try to correct them and put them at ease by reminding them a connoisseur is nothing more than one with a love of or taste for fine wines.

Reality dictates they are afraid of wine, the vast selections available, and most significantly they that they have had bad experiences with people they view as a “wine expert” or “wine connoisseur” (often self-professed). The other part of reality being they know the right answers to find what they are looking, they are just uncertain of the right questions.

The basic questions to answer when selecting a wine are:

1)      Red or White?

2)      Drier or sweeter? /  Softer or bolder?

3)      Will you/they be drinking the wine with food, or by itself?

4)      What are some of your/their favorite types of wine?

5)      What price point would you like to stay beneath?

Given those few simple questions, most small wine shop owners and staff should be capable f helping you select  a wine that you will be proud to present to the biggest wine snobs among your friends.



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